Cutting Through the AI Noise
AI is everywhere in the headlines. Bold claims about its potential, soaring stock prices, and a rush to adopt the latest technology. But the real value of technology isn’t found in hype. It’s found in how you use it to solve real problems and create meaningful impact in your business.
Think of the hype cycle as a rollercoaster. It starts with excitement and high expectations. Companies announce big plans, and the market reacts. But then reality sets in. The initial excitement fades as limitations emerge, and the technology finds its true place — somewhere between inflated hopes and practical use.
The problem is that much of this hype has little to do with the technology’s actual value. Headlines are crafted to grab attention, and corporate announcements often aim to influence the market more than to drive true innovation. As a result, the real potential of AI often gets lost in the noise.
Experiment, Learn, and Scale
The only way to understand AI’s true value for your business is to experiment with it. For example, assign someone on your team to explore its potential. Start small with projects that have clear benefits — automate routine tasks, generate content, or improve internal communication.
Then, take what works and build from there. Move from simple applications to more complex ones as you learn what drives value. Form an AI task force as you go deeper.
This approach isn’t about following trends but about finding practical uses for AI step by step.
I’ve been using a modified version of ChatGPT tailored to my writing style and thought process. It’s an AI advisor that helps me brainstorm, refine ideas, and produce better content faster. It knows my approach, my tone, and even helps me generate leads by creating more targeted outreach messages.
By using this tool, I’ve improved the quality of my content and increased my productivity. It’s not about chasing the latest trend or jumping on the AI bandwagon. It’s about using a tool that fits my needs, enhances my strengths, and supports my goals.
Stay Focused on What Matters
Hype can distort our understanding of what’s valuable. We look for instant, dramatic results and feel let down when they don’t come. When the excitement fades, we might miss the steady, smaller gains that add up over time.
Hype can shape the environment around a technology. When AI is hot, it can attract more investment, making tools better and cheaper — like lowering the cost of tokens for large language models. But when the hype fades, funding can dry up, slowing down development and making these tools harder to access.
It’s important to be aware of these shifts, but don’t let them dictate your strategy. Understand where technology can make a direct impact, start small, experiment, and learn. Use this knowledge to build a foundation that serves your needs, no matter what the market is saying.
Next time you see a headline about AI, ask yourself: What does this mean for my work? Hype fades. Real value is built day by day.
How do you cut through the AI hype? Share your thoughts below
By Daniel Huszár